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Key Colors

The Key Colors campaign is a collaboration between Coloro and WGSN. WGSN harnesses their qualitative and quantitative data to forecast the Color of the Year and accompanying Key Colors two years in advance using Coloro’s innovative suite of tools. Stay ahead of the curve and order the Key Color swatches for your designs.

Key Colors
A/W 28/29

The new seasonal Key Colors, forecast by WGSN, reflect consumers’ pursuit of sincerity and emotional ROI, shaping both what they buy and how they choose to live. Each color embodies a duality, balancing functional stability with moments of intentional delight.

Bloodstone
Bloodstone

011—27—26

Bloodstone

10x10cm (3.9x3.9in)
$13.95 / €11.95
Elemental Verdigris
Elemental Verdigris

091—55—12

Elemental Verdigris

10x10cm (3.9x3.9in)
$13.95 / €11.95
Healing Turmeric
Healing Turmeric

030—70—36

Healing Turmeric

10x10cm (3.9x3.9in)
$13.95 / €11.95
Smoky Amethyst
Smoky Amethyst

146—36—10

Smoky Amethyst

10x10cm (3.9x3.9in)
$13.95 / €11.95
Liminal Yellow
Liminal Yellow

046—75—28

Liminal Yellow

10x10cm (3.9x3.9in)
$13.95 / €11.95
swatch group

Buy the
collection

Buy the entire collection of trending colors for A/W 28/29, including the Color of the Year and Key Colors. The 60 color swatches are available as 4x4cm (2x2in) in a convenient ring format.

$537.00 / €477.00

A/W 28/29 Swatches

Bloodstone

011—27—26

Bloodstone

10x10cm (3.9x3.9in)
$13.95 / €11.95
Elemental Verdigris

091—55—12

Elemental Verdigris

10x10cm (3.9x3.9in)
$13.95 / €11.95
Healing Turmeric

030—70—36

Healing Turmeric

10x10cm (3.9x3.9in)
$13.95 / €11.95
Smoky Amethyst

146—36—10

Smoky Amethyst

10x10cm (3.9x3.9in)
$13.95 / €11.95
Liminal Yellow

046—75—28

Liminal Yellow

10x10cm (3.9x3.9in)
$13.95 / €11.95

Key Colors
S/S 28

In 2028, we will enter a period defined by inspired resilience and flourishing. The Color of the Year 2028 perfectly anchors this emotional mindset, to create products and environments that feel both reassuringly nostalgic and confidently future-ready.

Key Colors
A/W 27/28

A/W 27/28 Key Colors explore a range of emotions, unified through the balance of their polarities to create unexpected combinations fit for all industries. Each color serves a greater purpose, reflecting a sense of solace and restoration.

Key Colors
S/S 27

Interconnectedness will be a defining trend going into 2027, the S/S 27 Key Colors, together with the 2027 Color of the Year, Luminous Blue, work together to bridge the past, present and future, embracing the polarities between nature and technology.