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Key Colors

The Key Colors campaign is a collaboration between Coloro and WGSN. WGSN harnesses their qualitative and quantitative data to forecast the Color of the Year and accompanying Key Colors two years in advance using Coloro’s innovative suite of tools. Stay ahead of the curve and order the Key Color swatches for your designs.

Key Colors
A/W 27/28

A/W 27/28 Key Colors explore a range of emotions, unified through the balance of their polarities to create unexpected combinations fit for all industries. Each color serves a greater purpose, reflecting a sense of solace and restoration.

Luminous Blue
Luminous Blue

125—28—38

Luminous Blue

Color of the Year 2027

10x10cm (4x4in)
$13.95 / €11.95
Russet
Russet

013—30—24

Russet

10x10cm (3.9x3.9in)
$13.95 / €11.95
Peaceful Lilac
Peaceful Lilac

135—78—11

Peaceful Lilac

10x10cm (3.9x3.9in)
$13.95 / €11.95
Maize
Maize

036—65—23

Maize

10x10cm (3.9x3.9in)
$13.95 / €11.95
Deep Green
Deep Green

082—30—14

Deep Green

10x10cm (3.9x3.9in)
$13.95 / €11.95
swatch group

Buy the
collection

Buy the entire collection of trending colors for A/W 27/28, including the Color of the Year and Key Colors. The 50 color swatches are available as 4x4cm (2x2in) in a convenient ring format.

$447.50 / €397.50

A/W 27/28 Swatches

Color of the Year 2027
Luminous Blue

125—28—38

Luminous Blue

10x10cm (4x4in)
$13.95 / €11.95
Russet

013—30—24

Russet

10x10cm (3.9x3.9in)
$13.95 / €11.95
Peaceful Lilac

135—78—11

Peaceful Lilac

10x10cm (3.9x3.9in)
$13.95 / €11.95
Maize

036—65—23

Maize

10x10cm (3.9x3.9in)
$13.95 / €11.95
Deep Green

082—30—14

Deep Green

10x10cm (3.9x3.9in)
$13.95 / €11.95

Key Colors
S/S 27

Interconnectedness will be a defining trend going into 2027. The S/S 27 Key Colors, together with the 2027 Color of the Year, Luminous Blue, work to bridge the past, present and future, embracing the polarities between nature and technology.

Key Colors
A/W 26/27

Transformative Teal continued to lead the way as Color of the Year for 2026 heading into the A/W season. The color palette balances earthy and synthetic hues to mark a period of change and redirection.

Key Colors
S/S 26

WGSN forecast five Key Colors two years in advance, highlighting Transformative Teal as the  2026 Color of the Year for its ability to represent both change and stability. The color collection balances  soft and vibrant hues which exude kinetic, transformative energy.