The global leader in outdoor active footwear
Coloro customer since 2023
Interview / quotes attributed to:
Merrell’s Color Design Team which oversees palette creation for Merrell collections across internal brand teams and the supply chain
“Coloro feels like the direction in which color systems should be going. Coloro in three words? Abundance of options.”
Modern benefits, world-class results
Before
Merrell had no access to the Coloro Creative Intelligence tool used to analyze and strategize palettes.
With Coloro
Merrell has and enjoys integrating Coloro’s CCI tool into its seasonal color process and appreciates the extra data confirmation this service provides.
“The online tools are incredibly helpful. The CCI platform is game-changing. Every time we make a new palette, we now run it through the nine-segment tool to see how it’s shaping out. Extra data gut checks are what you can get with Coloro.”
Polyswatches fit for purpose
Before
The swatches Merrell used were made of paper which needed replacing regularly, removing color accuracy.
With Coloro
Merrell has access to a broad color library of polyswatches which ensures its colors are accurately translated across all materials.
“The polyswatch format allows for more accuracy in what we’re developing and the swatches hold up better over time.”
More support, smooth workflow
Before
Merrell’s process and support was challenged with the quick, ever-changing industry.
With Coloro
The Merrell team has access to unrivaled support, receiving responses to all queries, quickly allowing for a smooth workflow.
“The always-on support has been incredible and access to color scientists levels up our processes.”
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“(With Coloro) we're approving more colors more frequently and they’re coming out as better matches, so we need less re-dips.”
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“We are a joyful, colorful brand and having market leadership in color is very important to us, Coloro is who we choose to support us in delivering this ambition”
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