A high-performance outdoor equipment brand
Coloro customer since 2020
Interview / Quotes attributed to:
Arc’teryx Color Development Team
“CFI has been a powerful tool to illustrate our story. Having real data to back our decisions has helped guide the business toward more mindful, informed choices. The speed at which we can run reports and analyze results is a huge advantage, saving us time, money, energy and even reducing our carbon footprint by minimizing the need for physical test dips”
Confidence in color
Before
Arc’teryx had no way of guaranteeing that its desired colors would be feasible, risking creative execution and merchandizing strategy.
With Coloro
The Arc’teryx team are reassured knowing that the CFI tool helps bring their color design partners’ vision to life, while giving merchandizing partners confidence that the colors they’re investing in are viable.
“With CFI we are able to achieve a higher approval rate than our other color standard providers”
Achievable color
Before
The Arc’teryx team had to drop colors that they identified as not achievable through lab dips, wasting time, money and resources.
With Coloro
Since using CFI in A/W24, the number of drops/pivot has reduced significantly. The team continues to explore bold and risky colors, but are more intentional about where and how they use them.
“What’s changed most is that we’re empowered to anticipate risk and build in back-up options from the start.”
Streamlined Workflow
Before
The Arc’teryx team tried to mitigate risk based on past experience, such as attempting to identify which colors caused problems before. This resulted in having to broaden the variety of requests to ensure they landed on a target that was aesthetically and commercially acceptable.
With Coloro
The Arc’teryx team now has access to over 3,500 colors alongside data on how each performs across a broad range of substrates. CFI is a key part of their process, helping them to identify risks early and explore alternative solutions well ahead of each development season.
“The CFI tool has completely transformed how we collaborate with our Color Design partners. Being able to generate real-time reports and share data instantly has been a game changer. It’s led to more consistent color outcomes, streamlined our process and eliminated the delays of waiting on physical testing.”
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