Leading global activewear brand
Coloro customer since 2021
Interview / Quotes attributed to:
Fabletics Color Team
“We only use Coloro, right now because it’s easy to streamline one color service that we know we can rely on.”
Unlimited Color
Before
Color has always been a priority for Fabletics, but with their previous provider they couldn’t achieve the vibrancy of color they were seeking.
With Coloro
The Fabletics design team have a renewed sense of inspiration through the vibrancy of the Coloro tools. They were finally able to achieve the vivid colors they, and their customers, wanted. Customers now go to Fabletics for the bright colors they might not get with other brands.
“If you look at our Instagram, you’ll notice that we feature color drops, those are all Coloro standards which our customers are getting excited about, color is so emotional, and it sparks an immediate reaction.”
Technical Color
Before
Fabletics did not receive support from their previous color provider when color challenges emerged.
With Coloro
The Fabletics team are confident that with Coloro’s technical support, they can overcome dyeing challenges. By acting as technical partners, the Coloro team is on-hand to assist the Fabletics mills in providing alternative recipes until the desired color is achieved.
“When we can’t find the exact color we want, it’s so easy to do custom colors with Coloro. The approval process is seamless and Coloro is always really flexible in delivering what we need.”
Color Accuracy
Before
Fabletics previously struggled with color matching due to shading issues between standards and a lack of customer support. This meant that they often experienced discrepancies between what colors their mills were looking at, versus what the design team were referencing.
With Coloro
By having access to the polyswatch standards, along with the Coloro technical support, color communication has become a lot easier. They now trust that the swatch they’re looking at is going to be an exact match to the finished product.
“Color matching has improved tremendously since using the Coloro color standards. When our suppliers have the polyswatch, we’re confident that we’re communicating the exact color we want to achieve.”
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