Leading American footwear and clothing brand
Coloro customer since 2022
Interview / Quotes attributed to:
Reebok Color Team
“We decided to transition to the Coloro system due to the extensive variety of colors it provides, which offers greater creative flexibility for our design teams.”
Color consistency
Before
The inconsistent quality of color standards available to Reebok’s suppliers led to discrepancies in the final product, resulting in tangible losses of both time and money.
With Coloro
The consistency of Coloro’s standards allowed Reebok to regain control over production timelines,reducing stress on their supply chain, resulting in the intended colors.
“[Coloro’s consistent standards] ultimately enhanced our operational efficiency and positioned us for great success in the market.”
Instant color
Before
With their previous provider, Reebok experienced long lead times, meaning they weren’t able to respond to shifting color trends.
With Coloro
A robust color system with no lead times means the Reebok team are now agile, allowing them to act on trends as they happen, keeping their customers satisfied.
“By adopting the Coloro system, we can ensure that our color palettes remain vibrant, on-trend, and adaptable to both seasonal demands and long-term brand identity.”
The Coloro System
Before
Reebok didn’t have access to nuanced information about their color palette and so their color decisions were less insight-driven.
With Coloro
The Coloro system allows Reebok to analyze the nuances of their palette, meaning they can easily adjust according to hue, lightness and chroma to find the color that resonates most with their customers.
“The color code system is an invaluable tool for us when we’re selecting our seasonal palettes, as it provides a structured approach to exploring the vast possibilities of color combinations.”
More case studies
“The color code system is an invaluable tool for us when we’re selecting our seasonal palettes, as it provides a structured approach to exploring the vast possibilities of color combinations.”
View Case Study
“The support we’ve had from Coloro and continue to receive has been great - we transitioned really easily.”
View Case Study